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PRESS - Jan 2017 ABSi at Glass Build America

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Five Keys to a Great Showroom

5 Keys To Great ShowroomABSi invited to speak at Glass Build America by Window & Door magazine. 

For window and door dealers, the showroom—its location, layout, design and usefulness—is key to every sale. And, central to any great showroom is its appeal to the customer. During the Window & Door Dealer Days Keynote Panel Discussion, Oct. 19-20, held during GlassBuild America 2016, four Window & Door Dealer of the Year award winners shared their best practices for creating a showroom that makes the sale.

This article offers five key takeaways from the discussion on how to create a dream showroom. (Editor’s Note: Thanks to Cori Brown, Franklin Window & Door; Rick Locke, Windows, Doors & More; Scott Thurber, Associated Building Supply Inc.; and Jeff Wilcox, Glass Concepts, for serving as the panelists. Thanks to all Window & Door Dealer Days attendees for participating in the discussion.

Associated Building Supply does not include any vendor logos throughout its showrooms; instead, the only visible logo is the company’s own. This way, salespeople can guide the customer to the product that fits their needs, rather than the client automatically gravitating toward a recognized brand name. Read full article.

Happy Clients & Vendors

Testimonial by Scott Gates

Over the past 5 years our company has grown over 800%. Many people often ask how it was possible to grow so fast, and I often remind them the answer is quite simple. Partner with the best possible dealers and service them like crazy to produce extraordinary results. Associated Building Supply is one of those dealers. Chris Cole and Scott Thurber are two of the best leaders in the entire window industry. Their integrity and passionate pursuit of the best possible customer experience have helped them distinguish themselves from a crowded field. They hire highly intelligent sales people, build beautiful showrooms, and work like crazy to ensure every customer loves the products they supply them. As a result, their business has exploded and the awards and accolades coming their way seem to never stop. We are so proud to work with them, and give them our highest recommendation. No dealer is more committed to fairness, excellence, and innovation. Choose ABS. You will not be disappointed!

Scott Gates [Review on Houzz]

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