Five Keys to a Great Showroom
ABSi invited to speak at Glass Build America by Window & Door magazine.
For window and door dealers, the showroom—its location, layout, design and usefulness—is key to every sale. And, central to any great showroom is its appeal to the customer. During the Window & Door Dealer Days Keynote Panel Discussion, Oct. 19-20, held during GlassBuild America 2016, four Window & Door Dealer of the Year award winners shared their best practices for creating a showroom that makes the sale.
This article offers five key takeaways from the discussion on how to create a dream showroom. (Editor’s Note: Thanks to Cori Brown, Franklin Window & Door; Rick Locke, Windows, Doors & More; Scott Thurber, Associated Building Supply Inc.; and Jeff Wilcox, Glass Concepts, for serving as the panelists. Thanks to all Window & Door Dealer Days attendees for participating in the discussion.
Associated Building Supply does not include any vendor logos throughout its showrooms; instead, the only visible logo is the company’s own. This way, salespeople can guide the customer to the product that fits their needs, rather than the client automatically gravitating toward a recognized brand name. Read full article.